Some experts say recession promotes innovation. And now, a local exhibition and retail specialist seems to be proving them true.
Despite the economic meltdown of 2009, Bell Stone Associates have experienced over 40% year on year growth with their innovative approach to building exhibitions and retail displays.
The Peterborough based business switched from conventional stand-building methods to a new modular system in response to the need for a faster, more versatile way of designing and building eye-catching displays.
Managing Director, Oliver Bell says, “Everybody is under pressure to reduce costs whilst meeting tighter eco requirements and we saw a way of meeting those challenges. Using reconfigurable modular displays and digital textile graphics, we have dramatically improved the useful life span of our exhibition stands and retail merchandising units.”
In some cases the company has been able to save customers over 85% of their transport costs to overseas events. Add to this the ability to reconfigure the shape of a stand or display for virtually any event and Bell Stone seem to have found a winning combination. One of their latest developments has been the “exhibition stand in a box” solution. Anything from a 4m backdrop in a bag to a full 72sqm corporate stand in a single flight case is now possible.
A number of well known companies have caught on to the new product too. Bell Stone boast Expedia, Nintendo, Maximuscle, Bladez Toyz, Tesco and the British Land Speed Record Team, Bloodhound SSCin their impressive client list.
What next for local company?
The applications for an easy-to-build, versatile display system with great eco credentials seem endless; a view that OIiver Bell supports, “This spring we are releasing a series of retail modules for Pop-up Shops and are developing a complete Modular Office solution. We have a lot of exciting developments in the pipeline that I think will genuinely change the way we look at the sales environment.” “I hope our innovative solutions will help more local retailers and exhibitors who worry about the effect of cutting back their marketing budgets.”
With the current buzz around Pop-Up Shops and Guerilla Marketing, it seems that this local innovator may have read the signs right. At the moment, Bell Stone are offering special packages including free exhibition stand design, free system hire and other exclusive deals to boost projects with local businesses. To find out more speak to us on 01733 569232 or email firstname.lastname@example.org