Pop-up shops appear to be opening everywhere thanks to their temporary nature, providing new and exciting shopping experiences in previously empty retail space. There are many benefits of pop-up shops, but how do you go about opening one for yourself?
The first stage of planning your pop-up shop should go into sourcing a good location. You need to be placed in an area with high footfall, whether it be a currently unoccupied shop, seasonal retail space within a shopping centre, or a co-working area within a current shop. Make sure that you acquire the necessary permission before you occupy your space (such as the city council for public outdoor areas).
Once you’ve arranged where your shop will be situated, you now need to look into how to create your temporary shopping experience. Each shop is different, based on whether it is based indoors or outdoors, the size, and the requirements of what you intend to sell (shelving, security, cabinets, racks, etc). Therefore, it can be difficult to cater for everything within this blog article. However, at Bell Stone, we provide a modular pop-up shop retail display system which is suitable for almost any situation. With it, we can create a shop-fit for an area of any size, with numerous methods of product display. The benefit of using our system is that if your pop-up shop is a huge success, you can use it again for your next event by re-configuring it based on your new space requirements (either larger or smaller).
Now that you’ve got your location and retail display sorted, you need to look into ways of informing the general public about your shop and generating interest. There are many ways to build excitement about your store, such as:
- Inform the local press
- Engage in social media activity (facebook, twitter, …)
- Send out e-mail newsletters
- Create blog posts
- Hand out leaflets and flyers
- Offer free food and drink
- Hold a competition with valuable/interesting prizes
As with all things, there can be a lot to learn on your first attempt. We’re here to help you every step of the way, from sourcing retail space to shop installations and creating promotional material. So if you have any questions, please get in touch.