The Key To A Great Exhibition Stand

Here at Bell Stone Associates, it’s fair to say that we’ve been able to build up a fair bit of experience over the years, and we are now one of the leading providers of effective exhibition stand design in the UK. We are the experts when it comes to making an exhibit stand-out, as we are able to create a variety of stands that are sure to have visitors interested and, ultimately, engaging with what you have to offer.

It’s no secret that competition in a crowded exhibition can be fierce, and this means that it’s incredibly important that you do all that is necessary to get people to notice you. The last thing you want is to become one of those exhibitors that spends the whole day just watching people pass you by, and you need to give people a reason to engage with you.

So, regardless of what kind of industry you’re involved with, the importance of your exhibition stand design cannot be overestimated, and so we thought we’d put together a few quick tips on how you can get people flocking to your exhibit.

  • The last thing you want to do is to over-face your visitors by providing them with too much information. The chances are they’ve already been overloaded with information from other exhibits, and so you need to make sure that your message is simple- as this will allow people to engage with your stand quickly. By offering too much info, your stand is bound to look a little cluttered and disorganised, when the key to a great stand is making sure that it always looks clean and well-managed.
  • A great way of getting people to head on over to your stand is by offering something for them to interact with. Nobody wants to spend the whole day just collecting leaflets and information packs, and so it’s always a good idea to offer something a little bit different. This could be something to touch, smell or even taste- whatever fits best with your respective stand.
  • Ultimately, you want your stand to look as attractive as possible, and that’s where the experts come in. We recently used artificial grass to great effect at the 2016 Kwik Fit Conference, and found that visitors really responded to the vibrant shades of green and the textures on display. This was used as part of a football-golf game, which highlighted how artificial turf can be used to boost both the aesthetics and interactive elements of your stand.
  • And finally, a huge part of creating an effective exhibition stand lies in your own personality and attitude. You need to make sure that you’re inviting visitors over to your stand without pestering them, otherwise you run the risk of deterring them for good.
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How Bell Stone Supported the Bloodhound Supersonic Car World Debut

The completed Bloodhound Supersonic car was shown to media and the public for the first time on 24th of September at East Winter Garden, Canary Wharf, London.

The media preview included multiple live broadcasts across Sky and the entire BBC network, as well as reports on CNN, Fox, Al Jazeera, Discovery Channel and other international outlets.

The story was picked up in over 100 countries including USA, Russia, Indonesia, India, Germany, Malaysia, Chile, Serbia, Brazil, France, Germany, Italy, Japan, China, Australia and South Africa.

10,000 visitors attended the two public viewing days, the maximum number permitted by the venue and Bell Stone were there to help show the Bloodhound Supersonic car in style, with interactive educational stands, incredibly large wall banners, reception counters, carpeting and the central display.

The reception was extremely positive and the event was a huge success. To find out more, visit

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Toy Fair Exhibition Sells Out Increased Floor Plan for 2013

The Toy Fair Exhibition claims it has sold out its expanded Olympia show footprint two months before its 60th annual event.

The trade show returns to Olympia on 22-24 January 2013 and will extend out from the venue’s Grand Hall to also include the recently-refurbished West Hall. Event director Simon Pilling said more than 230 companies will be featured in comparison to 218 this year, including 53 first-time exhibitors.

A further 21 companies are returning with bigger stands, while 41 exhibitors will be featured in The Greenhouse, a zones focused on emerging brands that celebrates its 10th anniversary next year. Manufacturers that have confirmed attendance include Bandai, Character Options, Lego, Spin Master, Drumond Park and Golden Bear.

The increased floorplan will also allow for a bespoke space for the Toy Industry Awards, which will be staged on the first night. The exhibition and awards are organised by the British Toy and Hobby Association.

“It’s fantastic to sell out Toy Fair, once again well in advance of the show opening,” Pilling said.

“Toy Fair 2013 has been an ambitious project for us as an association. Having sold the 2012 show floor space within three months of the January event closing, we decided to expand into the upper West Hall and incorporate the Toy Industry Awards into the floor plan.

“It gives me great pleasure in fulfilling our plans to incorporate more companies.”

Source: Exhibition News

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Exhibitions Keep Centaur Revenues Up Year on Year

Strong growth in exhibitions over the last four months has helped Centaur report a 14 per cent rise in revenues.

According to an interim management statement covering 1 July to 31 October 2012, group revenues showed double-digit growth year-on-year, while pre-tax earning margins benefited by recent restructuring initiatives.

Key contributors were exhibition business and shows such as Employee Benefits Live, Aidex and the National Home Improvement Show, which all performed ahead of expectations. As previously reported in EN, the National Home Improvement Show claimed record numbers for visitor and exhibition attendance this year.

Centaur said exhibitions now accounted for 30 per cent of total revenues, up from 22 per cent on the same period last year. It also claimed to be generating good momentum by building a strong pipeline of event launches.

The company restructured into three core divisions last year: Events, Business Publishing and Business Information. While the Events and Information divisions are performing solidly, advertising revenues in the marketing, legal and financial communities remained weak. As a result, underlying revenue as a group declined by four per cent.

In its full-year report to 30 June, Centaur claimed to be on a growth trajectory led by strong re-bookings across its core show portfolio.

“We have seen a significant improvement in our revenue profile and cost base at the start of the 2013 financial year, and the business has demonstrated strong momentum in growing its revenues from digital events,” chief executive Geoff Wilmot said.

“While trading conditions remain challenging in some markets, we are well placed to deliver further growth in 2013 and continue to make good progress towards our medium-term targets. We anticipate trading to be in line with our expectations for the current financial year.”

Source: Exhibition News

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How Bell Stone Helped the Bloodhound Rocket Firing Success

On the 3rd October 2012, BloodHound launched the biggest rocket fired in the UK for over 20 years at the Newquay Cornwall Airport. This was a key development in the making of their record breaking attempt of a 1000mph car. For this project we were asked to design the interior of three aircraft hangars and cater for the needs of over 450 guests. With only 16 days from planning to completion, find out how Bell Stone helped make this event a success.

The Initial Stages

Our first step was to visit the site to take measurements and photographs. The three aircraft hangars measured 1000 sqm each (10700 square ft). Being there really gave us a feel for the space we had and the potential for what we could do with it.

On our return to the office we began work on detailed 3D models for each of the hangars. This included the design of all the displays, exhibits, seating layouts, and arrangement of over 100 media personnel and equipment.


Once the designs were completed and approved, we moved onto production which included:

  • High Resolution Printed Panels
  • Audio Visual Displays
  • Hanging Banners
  • 2 Conference Stages
  • Back-Projection Display Screens

We then returned to the site and fitted all our displays, ensuring everything was ready for the big event.

Planning to Completion in Just 16 Days!

From the initial discussion we managed to prepare, build and install displays to fill three large aircraft hangars. This was made possible using our innovative modular display system which allows us to create bespoke exhibition layouts quickly and easily. The EZ System acts as a lightweight skeleton structure where we can add high resolution graphics, lighting and integrate displays such as large HD televisions.

Our work processes and modular display system can cater for any project, big or small. So if you’re thinking of holding an event, give us a call on 01733 569232 to discuss how we can help ensure it is a huge success.

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