Here at Bell Stone Associates, it’s fair to say that we’ve been able to build up a fair bit of experience over the years, and we are now one of the leading providers of effective exhibition stand design in the UK. We are the experts when it comes to making an exhibit stand-out, as we are able to create a variety of stands that are sure to have visitors interested and, ultimately, engaging with what you have to offer.
It’s no secret that competition in a crowded exhibition can be fierce, and this means that it’s incredibly important that you do all that is necessary to get people to notice you. The last thing you want is to become one of those exhibitors that spends the whole day just watching people pass you by, and you need to give people a reason to engage with you.
So, regardless of what kind of industry you’re involved with, the importance of your exhibition stand design cannot be overestimated, and so we thought we’d put together a few quick tips on how you can get people flocking to your exhibit.
- The last thing you want to do is to over-face your visitors by providing them with too much information. The chances are they’ve already been overloaded with information from other exhibits, and so you need to make sure that your message is simple- as this will allow people to engage with your stand quickly. By offering too much info, your stand is bound to look a little cluttered and disorganised, when the key to a great stand is making sure that it always looks clean and well-managed.
- A great way of getting people to head on over to your stand is by offering something for them to interact with. Nobody wants to spend the whole day just collecting leaflets and information packs, and so it’s always a good idea to offer something a little bit different. This could be something to touch, smell or even taste- whatever fits best with your respective stand.
- Ultimately, you want your stand to look as attractive as possible, and that’s where the experts come in. We recently used artificial grass to great effect at the 2016 Kwik Fit Conference, and found that visitors really responded to the vibrant shades of green and the textures on display. This was used as part of a football-golf game, which highlighted how artificial turf can be used to boost both the aesthetics and interactive elements of your stand.
- And finally, a huge part of creating an effective exhibition stand lies in your own personality and attitude. You need to make sure that you’re inviting visitors over to your stand without pestering them, otherwise you run the risk of deterring them for good.