New Exhibition Stand Designs

Exhibition stand design has moved on from traditional creations, which tended to be carbon copies of one another, with very simple branding.

These days, in an increasingly competitive world, your exhibition stand needs to be eye-catching to entice the visitors, and imaginative enough to play on their curiosity and drive them to your exhibition stand to find out what you’re business is about. An exhibition stand designer needs to come up with a very creative solution to attract potential clients, to make the display stand imaginative and memorable.

The right exhibition stand can sell your product or service effectively and can open up invaluable networking opportunities. But with so many exhibition stand providers offering similar services, it can be easy to be overwhelmed by the choices available. Plan your exhibition stand carefully, and don’t settle for anything you are not entirely happy with.

Free Exhibition Stand Design

Bell Stone‘s design team have many years experience in modular exhibition stand design, custom stand design and build, point of sale and display design, commercial interiors including leisure and retail environments, pop-up shops, shop fitting and bespoke display design solutions.

Exhibition stand design has moved on from traditional creations, which tended to be carbon copies of one another, with very simple branding.

These days, in an increasingly competitive world, your exhibition stand needs to be eye-catching to entice the visitors, and imaginative enough to play on their curiosity and drive them to your exhibition stand to find out what you’re all about. An exhibition stand designer needs to come up with a very creative solution to attract potential clients, to make the exhibition stand imaginative and memorable.

The right exhibition stand can sell your product or service like almost nothing else, and, done properly, it can also open up invaluable networking opportunities.
But with so many exhibition stand providers offering their services, it can be easy to be overwhelmed by the choices available. Plan your exhibition stand carefully, and don’t settle for anything you are not entirely happy with.

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Modular Display Stands

The last thing you want at an exhibition, conference or event, is to have to spend lengthy periods of time setting up. Portable modular display stands are compact and easy to transport, and quick to setup with often no tools required.

Advertising already costs money, why should it cost time too?

Portable displays make your life so much easier. You do not have to spend hours beforehand setting up, nor is transporting your display stand from one place to another a hassle. Modular exhibition stands can often be packed down or reconstructed in well under an hour.

This is especially useful if you are hosting an outdoor display or event that needs to be moved indoors when the weather turns bad. Perhaps you are promoting a product or you need to attend a few meetings or lectures in one day? Just take down your modular display, pop it into a carry-case and walk on to the next appointment.

Ideal uses for modular display stands include:

  • Temporary Retail Events and Pop-up Shops
  • Short-term Museum Displays
  • Art Galleries (indoor and outdoor)
  • Exhibition Stands
  • Modular Offices and Partitioning

 

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The Benefits of Bespoke Exhibition Stand Design

Everybody is familiar with advertising. In fact it is pretty much impossible to go anywhere without coming across it in some form or another. That would be because advertising is every single business’ weapon of mass publicity and promotion. The thing about promotions and advertising is that it isn’t going to make you look unless it has that wow factor about it.

Your customers feel the same way about your advertising. That is why you need to make sure that your exhibition stand grabs and keeps the attention of passers by, whilst generating interest within prospective buyers. One way to wow your customers with an exhibition display is to make it interactive and creative.

A bespoke exhibition stand is your ultimate solution to creating a spatially interactive and creative exhibition display. You can use one display stand for smaller areas or for larger, more challenging exhibition stands you can link a few together using our modular system. Our bespoke, modular display stands allow you to position them as you please, re-configuring to create a totally unique stand each and every time.

Utilising bespoke modular exhibition displays is a great way of making your business stand out from the crowd.

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Exhibition Stand Accessories

There are two ways to grab the attention of exhibition visitors, which is either something seen or heard. The type of attention grabber that is most effective, however, is the one which is seen. Often people can tune out what someone is saying before they have even listened to what it is about, simply because they know the person is trying to sell them something they might not want.

Flyers and cards are often chucked in the nearest bin, so how can you grab a prospective customer’s attention and keep it long enough to get your information across?

A visually impressive exhibition stand design is one way of making sure your business is not overlooked or ignored, but adding accessories to your display stand makes it more eye-catching and interactive.

Lights are an important accessory that often goes unnoticed. The right lighting can highlight your display stand to make it stand out among your competitors at a trade show. Display counters create an ideal area to display flyers, cards and product samples. Perhaps you are advertising a book or magazine? A literature rack or two can easily be assembled alongside your exhibition stand to engage your potential customer into browsing through the pages. The right accessories can make your display stand the best one in sight.

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Peterborough based company winning global clients

Growborough Peterborough Business Bell StoneSome experts say recession promotes innovation. And now, a local exhibition and retail specialist seems to be proving them true.

Despite the economic meltdown of 2009, Bell Stone Associates have experienced over 40% year on year growth with their innovative approach to building exhibitions and retail displays.

The Peterborough based business switched from conventional stand-building methods to a new modular system in response to the need for a faster, more versatile way of designing and building eye-catching displays.

Managing Director, Oliver Bell says, “Everybody is under pressure to reduce costs whilst meeting tighter eco requirements and we saw a way of meeting those challenges. Using reconfigurable modular displays and digital textile graphics, we have dramatically improved the useful life span of our exhibition stands and retail merchandising units.”

In some cases the company has been able to save customers over 85% of their transport costs to overseas events. Add to this the ability to reconfigure the shape of a stand or display for virtually any event and Bell Stone seem to have found a winning combination. One of their latest developments has been the “exhibition stand in a box” solution. Anything from a 4m backdrop in a bag to a full 72sqm corporate stand in a single flight case is now possible.

A number of well known companies have caught on to the new product too. Bell Stone boast Expedia, Nintendo, Maximuscle, Bladez Toyz, Tesco and the British Land Speed Record Team, Bloodhound SSCin their impressive client list.

What next for local company?

The applications for an easy-to-build, versatile display system with great eco credentials seem endless; a view that OIiver Bell supports, “This spring we are releasing a series of retail modules for Pop-up Shops and are developing a complete Modular Office solution. We have a lot of exciting developments in the pipeline that I think will genuinely change the way we look at the sales environment.” “I hope our innovative solutions will help more local retailers and exhibitors who worry about the effect of cutting back their marketing budgets.”

With the current buzz around Pop-Up Shops and Guerilla Marketing, it seems that this local innovator may have read the signs right. At the moment, Bell Stone are offering special packages including free exhibition stand designfree system hire and other exclusive deals to boost projects with local businesses. To find out more speak to us on 01733 569232 or email enquiries@bellstone.co.uk

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