When choosing your exhibition stand design, it is advised to prepare and start the process atleast 4 – 6 months before your show date. Below is a list of things to consider:
- What is the history and reputation of the supplier?
- Do they offer the type of product, design service, field service and product guarantee required to create your ideal exhibition stand?
- Is the stand easy to transport and assemble?
- What are the ongoing costs, and will it be economical to expand, reconfigure or refurbish for future shows?
- Are rental options available?
Your budget will dictate the type, size and make of stand you can afford, so consider your company image and how you want to be portrayed – quality, high-tech, established, contemporary, sporty, traditional? The shape, colour and design will help create the image you want. Pick a display that will best utilise your space and sets you apart from your competitors.
Display lighting is an essential part of any exhibition stand. Lighting can be used to create moods, designs, more dynamic office environments, or to spotlight products or services around which you want to increase in sales. Most purchasing is on impulse, so don’t miss the opportunity to increase your sales by ensuring you have effective lighting. 