The Benefits Of Pop-Up Shops

nintendo wii pop-up shopA pop-up shop is generally a temporary retail unit, situated in a previously vacant high-street shopping location. They are becoming increasingly popular in these tough economic times for a great number of reasons, with even some of the bigger brands also taking advantage of the many pop-up shop benefits.

Pop-up shops are ideal for seasonal sales such as around Christmas, Easter, Valentines Day and Halloween. Retailers that specialise in these items wouldn’t expect a high-sales volume during other times in the year which is why this temporary retail solution is so appealing. Pop-up stores can be setup more cheaply and quickly than conventional retail shop-fits.

Temporary retail isn’t only limited to these typical seasonal events. There are many other areas in which pop-up shops can be of benefit, such as:

  • Online-only merchants can test out sales in a physical environment
  • Retailers can experiment and gauge success in new markets
  • Companies can build brand awareness, highlighting new products and services
  • Retailers can experiment with different-sized retail space to find out how much they actually need to meet with demand
  • Pop-up shops are a low-risk investment. At it is temporary, retailers are not tied into long-term contracts

Pop-up stores can be opened cheaply by negotiating a deal with your landlord. City Councils are also working hard to improve their high-street activity. With a natural footfall and social media interaction (utilising Facebook and Twitter to promote your shop and activity), temporary retailers can achieve a good ROI through strong sales and a low initial cost outlay.

Bell Stone can assist in providing a simple, professional and cost-effective solution to your pop-up shop. Our modular retail system allows you to re-use and re-configure your shop layout to work within retail space of any size, making it ideal for seasonal shops. For those interested in just testing out a new product or service, we also offer a system hire service.

For more information about our pop-up shop solutions, please e-mail us at enquiries@bellstone.co.uk or call 01733 569232

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The Benefits of Exhibition Stand Hire

Exhibition Stand Hire PeterboroughThere are several advantages to exhibition stand hire  for both first-time exhibitors and larger companies, who are seeking to reduce their costs while still maintaining a strong presence at industry exhibitions. Some of the main benefits of hiring an exhibition stand are as follows:

Convenience
Exhibition stand hire can provide you with a high visual impact without having to invest large amounts of money. This is especially useful if you are attending a trade show for the first time and are not sure of the ROI it will provide.

Flexibility
Our modular exhibition system allows you to customise your exhibit for each trade show you attend. You can experiment with numerous configurations to see what works best for your exhibitions.

Cost Effectiveness
If you do not attend many shows or have added some new ones to your schedule, hiring an exhibition stand can be a cost effective way to make a good impact without spending a lot of money. Modular exhibition stand hire is also cost effective for shows that are overseas, saving you substantial amounts on shipping costs.

Extra Options
By hiring an exhibition stand, you can probably stretch your trade show budget to include new options that you might not have otherwise been able to afford.  Dramatic lighting, extra large format graphics, brochure racks and furniture are hire options that can add impact to your presence.

By working with an experienced stand design and hire team like Bell Stone, you can give yourself many more options for exhibiting at your next event. We offer a full exhibition stand design and build service, with then option to purchase or hire.

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How to make a success of your small exhibition stand

Here are five proven tips to help you get the most out of a smaller exhibition stand:

  1. Develop a novel theme for your stand. Leave the traditional approach to the big exhibitors that can rely on the size of their space to stand out.
  2. Size everything to fit the stand. (Unless you’re purposely using large-scale props as a draw.). Large information counters (borrowed from a larger stand) can dwarf your staff.
  3. Use lighting. According to industry research, lighting on your exhibition stand can increase awareness by 30-50%.
  4. Display the service, product or company name most recognised by attendees.
  5. Invest in a modular display system that’s easy to customise. Avoid things like domestic or outdoor furniture as a work-around; they can look cheap. A manufactured system gives the exhibit a more professional and “finished” look.
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Why Should You Exhibit?

Trade shows and exhibitions have now become an important platform for businesses to display products and services to new and existing customers.

If you are considering an exhibition show, there are many important factors to consider when choosing the most suitable trade fair for your industry sector. However, there’s one thing you must have clear from the beginning, which is the reason why you have chosen that specific event over another.

Are you after or in pursuit of:

Sales

  • Generate sales leads
  • Close sales
  • Build relationships with prospects
  • Advance the sales cycle
  • Cross-sell existing clients
  • Meet spread-out buying teams at one time
  • Recruit new sales people
  • Recruit new distribution
  • Train new sales people

Marketing Communications

  • Build your brand
  • Re-position your brand
  • Increase awareness
  • Survey market awareness
  • Interview clients
  • Generate publicity

Product Marketing

  • Launch new products
  • Survey attendees about new product ideas
  • Research competitor’s products and messaging

Executive Management

  • Keep up on industry trends
  • Meet with key clients
  • Meet with key business partners
  • Profitably build the business

So as you assess your event calendar for the upcoming season, plan in advance how participating in that trade show can substantially increase your ROI. Don’t forget that at an exhibition you are face to face with a large number of potential consumers that fall directly within your targeted market. They can see, feel and examine your merchandise, and more importantly your sales force get valuable time to pitch the product, making it a great promotion and sales tool.

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Exhibition Graphics

When designing your exhibition stand, make your graphics interesting, life-size (or even larger than life), to really grab the attention of passers by. Try keep text/copy to an absolute minimum, despite what the boss wants! Very few visitors take the time to read in the hustle and bustle of a trade show environment. Pictures paint a thousand words. However, if the boss insists on having some copy, make sure that it focuses on the buyer, stresses the benefits only, be concise, and use action words. Remember to also use your company logo to establish brand identity.

During your exhibition planning and design schedule, do not leave graphics to the last minute. Rush orders, changes, and overtime charges significantly add to your bottom line. Planing your graphics ahead of time is less stressful for everyone concerned and can help prevent many mistakes that occur under strict time constraints. Graphics should be part of the stand brief you give to your exhibition stand designer and be an integral part of your design objective.

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