Here are five proven tips to help you get the most out of a smaller exhibition stand:

1. Develop a novel theme for your stand. Leave the traditional approach to the big exhibitors that can rely on the size of their space to stand out.
2. Size everything to fit the stand. (Unless you’re purposely using large-scale props as a draw.). Large information counters (borrowed from a larger stand) can dwarf your staff.
3. Use lighting. According to industry research, lighting on your exhibition stand can increase awareness by 30-50%.
4. Display the service, product or company name most recognised by attendees.
5. Invest in a modular display system that’s easy to customise. Avoid things like domestic or outdoor furniture as a work-around; they can look cheap. A manufactured system gives the exhibit a more professional and “finished” look.

Trade shows and exhibitions have now become an important platform for businesses to display products and services to new and existing customers.

If you are considering an exhibition show, there are many important factors to consider when choosing the most suitable trade fair for your industry sector. However, there’s one thing you must have clear from the beginning, which is the reason why you have chosen that specific event over another.

Read More…

When planning your exhibition, you need to decidewhat area of space best suits your objectives and how you intend to use it. If it’s a new show for your company, you may wish to leave booking space until later as good deals can be available the closer it gets to the show dates. This tactic can be risky however, limiting your choice of space selection (if any is still available).

Some exhibitors are tempted to position their stand next to or close to the entrance, but often many visitors walk straight into the exhibition, by-passing these positions. It is advisable to visit the show at earlier dates to observe visitor behaviour and help you decide.

Read More…

It can be easy to underestimate the time it takes to properly plan a successful exhibition. To avoid stress and errors,  you need to start planning your exhibition stand at least 4 months ahead of the show. This will make the task much easier and help avoid last minute requirements and extra expenses.

Begin by appointing an exhibition co-ordinator with overall responsibility for the show. Remember to list out tasks, allocate responsibility and stick to your deadlines. Circulate the exhibition plan to the departments and individuals responsible and keep updated throughout the project.

Read More…