It can be easy to underestimate the time it takes to properly plan a successful exhibition. To avoid stress and errors, you need to start planning your exhibition stand at least 4 months ahead of the show. This will make the task much easier and help avoid last minute requirements and extra expenses.
Begin by appointing an exhibition co-ordinator with overall responsibility for the show. Remember to list out tasks, allocate responsibility and stick to your deadlines. Circulate the exhibition plan to the departments and individuals responsible and keep updated throughout the project.
A written exhibition plan should provide:
- Exhibition Objectives
- Time scales
- Your budget
- Space requirements
- Stand and graphic design parameters
- On-site services
- Transportation and logistics
- Staffing levels and training
- Show evaluation criteria
- On-stand data capture
- Follow-up procedure for leads
If you feel that you need assistance, call one of our experienced exhibition project managers on +44 (0)1733 569232