Designing your Exhibition Stand

When choosing your exhibition stand design, it is advised to prepare and start the process atleast 4 – 6 months before your show date. Below is a list of things to consider:

  • What is the history and reputation of the supplier?
  • Do they offer the type of product, design service, field service and product guarantee required to create your ideal exhibition stand?
  • Is the stand easy to transport and assemble?
  • What are the ongoing costs, and will it be economical to expand, reconfigure or refurbish for future shows?
  • Are rental options available?

Your budget will dictate the type, size and make of stand you can afford, so consider your company image and how you want to be portrayed – quality, high-tech, established, contemporary, sporty, traditional? The shape, colour and design will help create the image you want. Pick a display that will best utilise your space and sets you apart from your competitors.

The display should say who you are, what you do, and the benefits of your product/service in just a few seconds. Exhibition stand design is a specialised field and should be undertaken by a professional organisation with experience in this field. The following list features a general checklist for your exhibition display:

  • You should prepare a detailed written brief that clearly states your objectives.
  • Your corporate image and identity should be prominently featured.
  • Avoid unnecessary physical barriers – you want visitors to access your stand easily and to feel comfortable.
  • Be aware of the physiological effects of colour.
  • Make sure you are within exhibition requirements for dimensions.
  • Signs and displays should be placed high as visitors and furniture can block your message.
  • Keep text on graphics to a minimum – pictures and visual imagery work best with succinct and punchy text.
  • Use height – most organisers will allow you to build to 4m high. Some will allow you to go to 6m and/or to suspend overhead signage. You’ll need to supply structural drawings (small fee) for approval and to use riggers for overhead signs.
  • Ensure staff are easily identifiable.
  • Think about what accessories you need for the stand such as furniture, storage space and lighting.

Remember – your goal is to create an inviting design and clear message. Ask yourself; “Would I stop to visit this stand?”

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