Quick Response (QR) Codes are two-dimensional codes that can be scanned with smart devices, such as iPhones, to provide access to content such as a link to a website, file download, SMS or potentially anything else you can create a hyperlink for.
QR Codes for Business
A recent study by a Baltimore advertising agency found that 32% of smart phone users have scanned a QR code. However, the British telecoms regulator Ofcom found that only a third of adults currently use a smart device. This means that until the smart phone market grows further, as it inevitably will, the market penetration is only around 15%.
That being said, according to the same Baltimore study 72% of smart phone users say they would be likely to remember an advertisement which included a QR code. These figures suggest that while QR codes are an effective marketing ploy, the scope of their effect is currently limited to quite a small, yet growing, population.
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A pop-up shop is generally a temporary retail unit, situated in a previously vacant high-street shopping location. They are becoming increasingly popular in these tough economic times for a great number of reasons, with even some of the bigger brands also taking advantage of the many pop-up shop benefits.
There are several advantages to 